B2B Email Marketing Strategy - Stats
Curious if email is right for your business? Looking for reminders to keep email going? Stats and facts below.
There are 4 billion email users globally
Americans pick up their phones on average 96 times per day.
Odds are good with the right message, you can reach your audience.
Email marketing remains a powerful tool for B2B companies looking to grow their business and increase revenue. With its relatively high return on investment and strong effectiveness in driving brand awareness and new conversations, it's no surprise that email marketing is a favorite among B2B marketers.
If you’re still on the fence, here are a few statistics on email marketing and why it's an essential part of a winning B2B marketing strategy.
According to Campaign Monitor, emails have an average open rate of around 22.86% for B2B companies. * This shows that a significant portion of the target audience is interested in receiving emails from B2B companies and are likely to engage with the content.
B2B companies that use email marketing see an average click-through rate of 2.64%, according to Campaign Monitor. Again, this indicates that the target audience is interest in the products or services, or maybe just a catchy subject line, offered by your company.
80% of B2B marketers consider email to be their most effective channel for revenue generation, according to a report by the Content Marketing Institute. Email is not usually a silver bullet so those companies reporting email as highly effective might only be looking at a last-touch model.
Email marketing also has a positive impact on conversion rates. Campaign Monitor reports that B2B companies that use email marketing see an average conversion rate of 2.81%. Strategic email development should be designed to support buyers on their purchase journey which is factors into the overall attribution model.
Personalization is key when it comes to email marketing. Experian reports that B2B email campaigns that are personalized have an open rate that is 26% higher than non-personalized campaigns. Know your target audience and tailor your emails to their needs and interests.
According to a survey by Litmus, 56% of B2B companies prefer to use email for customer engagement and building relationships. B2B email marketing is not just about driving sales, but also about nurturing relationships with customers and keeping them engaged with the brand.
Segmented email campaigns are also highly effective in driving engagement and conversions. Campaign Monitor reports that B2B email campaigns that are segmented have a click-through rate that is 14.37% higher than non-segmented campaigns. This ties back to personalization and generally caring about what’s sent and to whom.
A study by Epsilon Email Institute found that B2B companies that use email marketing see an average response rate of 10.2%.
For us, email marketing is a vital part of a winning B2B marketing strategy. We’ve partnered with clients small to big to help them implement email programs and the results are indisputable.
We support email programs of all maturity levels and would be happy to answer any questions you may have.
*Metrics related to open rates are less than accurate with the latest changes from Apple.
Sources: https://blog.hubspot.com/marketing/email-marketing-stats